Rap Legend Lil Wayne Kicks Street Fighter 6 Launch into High Gear

Today marks the release of the official Street Fighter 6 launch trailer, featuring none other than rap legend Lil Wayne. The trailer captures the excitement and energy that people get from playing the game with friends, family, and other competitors from around the world. Join Lil Wayne as he tests his mettle on the streets, alongside colourful imagery of the Street Fighter franchise found throughout cultural touchpoints.

Lil Wayne has long had a close association with the Street Fighter franchise and had this to say about the game’s upcoming release, “I'm a Street Fighter OG, playing since the Street Fighter II days, so it feels full circle for me to work with the franchise on the release of Street Fighter 6," said Lil Wayne.

Nomadic Agency brought the Street Fighter 6 launch trailer to life. The digital creative agency is led by chief creative officer Tim Washburn and president Dawn Bates. The creative director for the trailer is Lucas McClain, the senior art director is Jonathan Marques, and the senior producer is Andrea Abbott. Emma Brill serves as the account director, Lindsay Curtis is the senior copywriter, and the project manager is Jaclyn Blanchette. 

Joyrider is the production company behind the Street Fighter 6 launch trailer, which was directed by Jonathan Irwin, and executive produced by Spencer Friend. Nikita Kuzmenko served as the director of photography, and Alex Gregory is the colourist behind the spot. Nigel Heath and Jamie Allen were the sound engineers that mixed the trailer, which was edited by Jonathan Irwin, Ray Stevens, and Alec Gordon - the three also completed the VFX for the trailer alongside Alfie Hale and Russell Boyd. Sherri Korhonen is the production designer, Hunter McHugh is the casting director, and the music mixing and design were done by Jingle Punks.