RAPP Worldwide and Proximity Worldwide Join Forces

RAPP Worldwide and the Proximity Worldwide offices that sit within Omnicom’s Precision Marketing Group (OPMG) are integrating into the RAPP Worldwide family. The enlarged organisation will become a fusion of both agencies’ individual strengths, creating an even stronger and more competitive powerhouse of talent, capabilities and clients.

The merger will extend the agencies’ global scale and competitive offerings and create a more compelling proposition around data, technology and strategy built on a significantly enhanced foundation of innovation and creativity. Notably, Proximity was the most-awarded network at the US Echo’s in February this year. 

With 19 offices, the new agency will operate under the RAPP brand globally and will be led by RAPP Worldwide Global CEO Marco Scognamiglio.

“Unifying these agencies under the RAPP brand accelerates the opportunity for our clients and our talent to benefit from a breadth of skills that rival any agency’s,” Marco said. “We already partner together on a number of clients globally, and this will clearly establish our UK office, with more than 500 employees, as a flagship agency within the RAPP worldwide global network.”

As a result of the merger, RAPP’s UK agency will be led by both of the former agencies’ UK CEOs: Chris Freeland and Gabby Ludzker, with Chris serving as executive chairman and Gabby serving as CEO. Proximity Worldwide’s current global CEO, Mike Dodds, will move into a new role as CEO of RAPP EMEA.

RAPP Worldwide will continue to operate within the Omnicom Precision Marketing Group, and its CEO, Luke Taylor, commented: “At OPMG, we are always strategically reviewing how we can deliver a more competitive and relevant offering to our clients. This union aligns highly complementary skills and services and will benefit both our people and clients worldwide.”