Realestate.com.au Helps Australians to ‘Keep Moving’ in New Brand Campaign

The campaign aims to encourage and motivate buyers, sellers and renters to ‘Keep Moving’ towards their next home, with Australia’s number one address in property1 there to help throughout the property journey.

The centrepiece of the ‘Keep Moving’ campaign is a film directed by Finch’s award-winning Australian film director, Nick Ball which launched during coverage of the Paris Olympics on Saturday 27 July. The multi-channel campaign will roll out across TV, BVOD, YouTube, OOH, cinema, radio, digital display, digital audio and social via independent media agency, Kaimera.

‘Keep Moving’ platform showcases an empathetic story of the ups and downs of finding a new home and shows how realestate.com.au can help buyers, sellers and renters navigate the way forward with a deeply personalised property experience.

The campaign highlights realestate.com.au’s leading consumer experience. With 10.8 million people visiting the platform each month2, and with more homes for sale than anywhere else, no one is better placed to support Australians in taking the next step in their property journey.

Sarah Myers, general manager audience & marketing at REA Group commented, “As a leading Australian brand, we are proud to continue to feature Australian music and work with Australian talent across our campaigns. Eurogliders track, ‘Heaven (Must Be There)’, became the heart of this story with the lyrics and composition perfectly narrating the many lows and highs of the featured family’s journey.

“Our focus on deeply personalising the property experience helps arm property seekers with the right tools, and the confidence, to find their own piece of heaven. As we move into the key spring property season our audience continues to grow and we’re seeing strong consumer engagement with an ongoing uplift in buyer enquiries on our platform.”

Laura Popa, head of brand, 72andSunny said, “The strategy positions realestate.com.au as a trusted partner empowering and supporting all Australians to progress their property journey. We are really proud to work alongside realestate.com.au, Finch and Kaimera to craft this story and campaign.”

Further iterations of the campaign will focus on realestate.com.au’s property value estimation tool, realEstimate and finding the right home loan with Mortgage Choice as well as exciting new product features.