The final regional jury day of The Immortal Awards 2023 wrapped up on Friday, 24th November as the Asia jury selected this year’s Finalists.
The session was the first in which an exclusively Asian jury would be selecting work that would qualify directly for the final, global round of judging.
In previous years the Asian work would go up against the best projects from Australia and New Zealand at a regional APAC jury day. However, this year the decision was made to separate ANZ from the rest of Asia to create two new regional sessions (ANZ and Asia).
A shortlist of 17 projects, which was composed of the 15 highest scoring pieces in the online round of judging and the two Indian Finalists, was reduced to just two.
Those two projects will now progress as Asia Finalists to the final round of judging, in which they will compete against the Finalists from the other five regional jury sessions.
The Immortal Awards 2023 Asia Finalists are:
Airtel - Replayed 175 (submitted by Leo Burnett India)
Heineken Silver - Heinekicks (submitted by Le Pub Singapore)
The two projects now have a chance of winning an Immortal Award or picking up a Commendation at the global jury day on Thursday, December 7th. They will be joined by the seven Europe Finalists, six MEA Finalists, three North America Finalists, six LATAM Finalists, as well as the eight Finalists from the ANZ jury session. To check out all the Local and Regional Immortal Awards Finalists that have already been announced, click here.
Those on this year’s Asia jury were:Peter Grasse, founder and producer at Mr+Positive; Natalie Lam, chief creative officer at Publicis Groupe Asia Pacific, Middle East and Africa; Alan Leong, brand creative lead at TikTok Singapore; Lulu Lu, chief creative officer at Wunderman Thompson Taipei; Valerie Madon, chief creative officer at McCann Worldgroup Asia Pacific; Mukund Olety, chief creative officer at VMLY&R India; Josy Paul, chairman and chief creative officer at BBDO India; and Ewan Yap, group creative director at TBWA\Media Arts Lab Shanghai.
The rest of the work that made it to the Immortal Awards 2023 Asia Shortlist but didn’t make it through to the next round included:
Brand - Title (Entrant)
AIZOME - AIZOME WASTECARE: Industrial waste… certified as skincare. (SERVICEPLAN GERMANY)
Anheuser-Busch Inbev (China) Sales Company Limited - Harbin: The Sit Pack (BBDO Greater China)
Belgo - Beer Currency (Happiness Saigon)
Boonthavorn - UMMM… (VMLY&R Bangkok)
EBM - Schoolgirl Newscasters (Impact BBDO)
Hoegaarden - First Spring (McCann China)
Hyundai - How Far We've Come (Final Cut London)
KFC - KFC Re:Store (DENTSU CREATIVE China)
McDonald's Unbranded Menu (Leo Burnett Manila)
Oreo India - #BringBack2011 (Leo Burnett India)
Pizza Hut - Hot Times Together (Dentsu Creative Taiwan)
Sabina - Breast Cancer Simulator Pad (VMLY&R Bangkok)
Tops - The Underrated Gifts (VMLY&R Bangkok)
XREAL (Formerly NReal) - Putting Nreal Air through Its Paces with a Wave of Influencer Reviews (Eleven International)
Thanks to our wonderful Immortal Awards partners
The Mill
BIG KAHUNA FILMS | DEPT | The Lift | Whitehouse Post
Brill Building | Company 3 | Framestore | JSM Music | Motherland
Screen Scene | Zauberberg Productions | Zulu Alpha Kilo
ARC Edit | Chelsea Pictures | Gramercy Park Studios | Heckler
Howatson+Company | Park Pictures | Revolver Films