Riverina Dairy Co’s Epic Spots Inspire Foodies to Make Dinner Daring

Launching their new range of flavour-infused cheeses in supermarkets across the country, Riverina Dairy Co. creates adventure in the kitchen with help from independent agency, Paper Moose. 

The idea heroes Riverina’s new range by bringing food to life through a series of daring micro-narratives — from summiting a mountain of basil pesto fetta, to hiking across spicy jalapeno haloumi slabs, and more. 

Each spot was filmed entirely in-camera, utilising miniatures of varying scales coupled with rich sound design to transport the viewer’s imagination to intrepid culinary scenarios. 

Says Jeremy Willmott, creative director, Paper Moose: “What better way to showcase Riverina’s daring range of flavoured cheeses than a daring miniature adventure set atop your dinner. Who says you can’t play with your food?” 

Says Karen Prebble, head of marketing, Riverina Dairy Co.: “We needed an agency partner that understood the importance of standing out from the crowded dairy aisle while growing our category at the same time. Paper Moose was the perfect fit to bring our fresh-thinking new fetta and haloumi range to life.” 

The national campaign starts 1st November across online, social, print and retail.