RocketMill, part of PMG, has been appointed by Smart Money Group to deliver an integrated solution across search and social which amplifies their brand purpose across its two websites, Smart Money People and Be Clever With Your Cash.
Smart Money Group is a dedicated financial services platform, empowering consumers through its two leading brands Smart Money People and Be Clever With Your Cash. Smart Money People enables consumers to find and leave reviews for financial services companies, services, and products. It also provides valuable consumer and market insights to financial institutions, helping them create better outcomes. Be Clever With Your Cash is a team of award-winning money experts sharing hacks and guides on how consumers can make the most of their money across a range of channels including its website, podcast and YouTube.
Leveraging its expertise in SEO and paid media, RocketMill will create a scalable digital foundation to attract a wider audience of curious consumers and consumer-focused financial services businesses. This strategy will enhance Smart Money Group's visibility, engage potential clients, and solidify its position as a leading UK financial services review destination.
“Our mission is to arm people with the information they need to make smarter buying choices and financial providers with the insights to help them serve customers better,” said Emma Simmonds, head of marketing at Smart Money Group. “RocketMill’s depth of industry experience, coupled with its integrated search solution, will enable our digital footprint to grow even further.”
“We are absolutely thrilled to begin our partnership with Smart Money Group as their lead digital agency”, said Sarah Myles, group account director at RocketMill ."Its dedication to responsible business behaviour reflects our own, and makes for an exciting opportunity to amplify their values to a wider audience”.