Rooster Poses a Riddle with FCB Toronto's Tourism Campaign

Launched with a riddle, an unconventional tourism campaign called “Where Am I?” is challenging public perceptions about Ontario – and how travel advertising can be done. Provoking mystery and surprise, a campaign developed for the Ontario Tourism Marketing Partnership Corporation (OTMPC) by FCB Toronto is showcasing Ontario in an unfamiliar way.

The visually stunning campaign was filmed over nine months. Editor Marc Langley cut together dynamic broadcast creative, showcasing the amazing footage directed by OPC’s Andrew Cividino. Cividino’s feature film “Sleeping Giant” debuted at the 2015 Cannes Film Festival.