Rosapark and Skoda's New Film Shows You What the Tour de France is Really About

On Saturday July 1st, 176 cyclists will set out for the 2017 edition of the historic Tour de France. With three straight weeks of competition, no breaks and ruthless tests of endurance, the Tour of France is considered one of the most difficult sports competitions in the world.

But this year, SKODA France, with the help of Rosapark, have decided to take a look at a parallel competition, one that’s even more merciless. That which draws spectators by the hundreds of thousands to the Tour de France’s route: the battle for the infamous goodies thrown out of the Tour’s caravan.

As an official partner of the competition, SKODA decided to lend a helping hand to those will stop at nothing to gather swag. And thus, a revolutionary innovation was born, the goodie of all goodies.…a net.

It may look simple, but it offers so much more - it gives fans the possibility to catch all of the caravan’s goodies.

The brand’s new film, « Fight for Goodies », which can be found on Facebook and YouTube, explains the idea and demonstrates its benefits. The campaign will also have a significant social media presence: teasers, posts, trending topics on Twitter.