senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Rosapark's Jealous Boobs Spot for Kalenji Will Inspire You to Be The Breast of The Best

06/10/2017
Advertising Agency
Paris, France
130
Share
The campaign is based around the idea that running impacts more than just our feet
The latest campaign from Rosapark entitled “Jealous Boobs”, made  for athletic brand Kalenji promotes sports bras by taking a look at running from breasts’ perspective in a splendidly animated world.When it comes to running gear, what do you consider to be the most important? For 80% of women, it’s all about the shoes, Then come tights, crops and shorts (64%), shirts and tank tops (56%)… And finally, 4th in line, a good sports bra (51%).
 
And yet, running can be just as tough on your breasts as on your feet – breast movement increases up to 15 cm while running. A study conducted by the Portsmouth Research Group in Breast Health showed that, while most women experience breast pain when running (whatever their cup size may be), 44% of them don’t do anything to alleviate their pain… whereas a good sports bra could transform their routine. 


What do breasts think about all of this? That’s exactly what we at Kalenji, and agency Rosapark, were wondering. And that’s why we decided to dive into their innermost thoughts as they watch runners’ feet jog by, just dreaming of having the same kind of high-profile equipment.
 
Teaming up with illustrator Valentine Reinhardt, we created a poetic universe to show what their dream world would look like, a world where breasts are little creatures, rather than objects of beauty or desire: a female perspective on a female matter.

Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
More News from Rosapark
High Five
High Five: France
29/06/2021
182
0
Trends and Insight
The Nuanced Art of Ad Agency PR
19/02/2020
192
0
ALL THEIR NEWS
Work from Rosapark
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0