Rose Byrne and Bobby Cannavale Front Domain’s New Brand Platform in an Irreverent Take on the Aussie Property Journey

The campaign introduces the new brand platform ‘Know what we know’ which reflects Domain's commitment to power more customers with confidence in their property journey.

Rebecca Darley, chief marketing officer, Domain said, “In an era where information is the most valuable asset, "Know What We Know" bridges the gap between the experts and the seekers. As a data and tech-powered business, Domain is on a journey to leverage its assets to guide Aussies through every step of their property journey.

Many Australians can relate to that feeling of property obsession, going above and beyond in their property search to feel confident they are making the right decision. This proved fertile ground to bring to life the new re-imagined search experience in the Domain App, and stretch the brand into a lighthearted and entertaining territory. With Domain gone are the days of undercover suburb stakeouts and uninformed decisions, you have the power to know what the experts know, empowering you to navigate your property journey with confidence.”

Through the campaign series, Rose and Bobby play a couple who go to extreme lengths to try and uncover information that will help them find the right property. Each film is resolved by Domain’s brand new search experience, including exclusive features ‘Search by School Zone’, ‘Recently Sold Prices’, and ‘Suburb Insights’.

The films were directed by Trent O’Donnell known for his comedy series including No Activity, Colin from Accounts, Ghosts and Hacks.