Safehaven Urges People Look Beyond the Surface This Giving Tuesday

This Giving Tuesday, not-for-profit organisation Safehaven is urging Torontonians to stop and think about the one in 100 children living with medical complexities who often go unnoticed. 

Created by agency of record, The Local Collective, the full-page print ad in the Toronto Star was inspired by the need to support children and their families with medical complexities. Encouraging readers to look beyond the surface of a cleverly designed stereogram revealing a 3D image of a child in a wheelchair, the ad builds on Safehaven’s powerful ‘One in 100’ campaign. 

Prominently placed in the Toronto Star on Giving Tuesday (December 3rd), the largest donation day of the year for charities, the campaign highlights the importance of raising awareness as well as vital funds, and builds on The Local Collective’s support for Safehaven over the past year.

Kaitlin Doherty, founder and president, The Local Collective commented, “Partnering with Safehaven has been an incredible honour for TLC. Their unwavering commitment to this community and children with medical complexities inspires us to deliver bold, meaningful campaigns that amplify their story and drive real impact.”