SailGP Is ‘Unstoppable’ in Global Brand Campaign

SailGP will launch its Unstoppable global brand campaign today ahead of its 2025 Season opener in Dubai (November 23-24). With a focus on dialling up the personality and attitude of the most exciting racing on water, now in its fifth season, the campaign delivers a new era of growth for the league, set to create deeper connections with a broader lifestyle audience.

SailGP’s global brand campaign launch comes on the heels of Rolex signing on as the first-ever title partner for the global championship – a transformative agreement that highlights the championship’s coming of age, at the confluence of sport and lifestyle. Through a coordinated campaign of out-of-home media moments, hero videos, event marketing and thought leadership opinions that rock the boat, the campaign for the Rolex SailGP championship will focus on the emotional aspects of SailGP’s unique style of on-water racing during the 2025 Season. It will highlight the endless spirit of innovation, drive change and set new standards for one of the world’s fastest-growing sport and entertainment properties.

“Our new Unstoppable brand campaign will bring the fun and excitement of SailGP to the next level of global fandom – elevating new team personalities, event experiences and the spectacle of our sport to create deeper connections and ensure people want to be a part of it,” said Leah Davis, chief marketing officer, SailGP. “We know that once someone discovers SailGP they’re intrigued, and our campaign will tap into that insight to increase our global audience and transform us into a top-tier league with a momentum that cannot be stopped.”

SailGP will bring a new era of the best high-speed, high-tech racing on water when the season begins in Dubai on November 23/24. This season’s global championship will feature new cities, new rivalries, new innovations and new owners. Twelve nations will race faster than the wind at speeds over 100 km/h (60 mph) in identical 50-foot foiling catamarans with a U.S. $7 million prize purse on the line. The close-to-shore stadium racing, with world-class, water’s edge excitement, and an Après-Sail atmosphere is like no other. Racing for a better sport and better planet, purpose is integral to SailGP’s DNA, as the league helps transform – and disrupt – the sport of sailing.

Monks was the creative agency behind the Unstoppable campaign. With a legacy of innovation and specialised expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows help the world’s trailblazing companies outmanoeuvre and outpace their competition.

“When you have the opportunity to work with a brand as brave and bold as SailGP, you have to deliver a platform that matches it,” said Steve O’Rourke, creative director, Monks. “I believe Unstoppable not only showcases the unscripted drama and unrivalled racing action that SailGP offers, but also speaks to the momentum it is gaining with sports fans around the world.”

SailGP Ventures to Vegas

To support the global brand campaign launch, SailGP carried out a marketing push in Las Vegas surrounding the weekend’s Formula One race. This included a prime location billboard at the Miracle Mile shops at Planet Hollywood on the Las Vegas strip, and SailGP advertisements throughout Las Vegas, from airport screens to taxi tops, as the 2025 season begins.

Monks, the global, digital-first, data-driven creative brand under S4 Capital