senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Sainsbury’s Premieres First UK Ad Shot On Snapchat Spectacles

19/09/2017
Advertising Agency
London, United Kingdom
123
Share
The Sainsbury’s ad launched simultaneously with a similar campaign shot on Spectacles, which Burger King launched in the US yesterday.

Sainsbury’s and its retained London-based creative partner Gravity Road have collaborated with Snapchat to launch the first ad in the UK shot on Spectacles – the sunglasses that Snap by Snap Inc.

The ten second video is designed to capture the comforting feeling of huddling around a hot pot of food and going straight in for a taste from the saucepan, before it’s even served.

Created by Gravity Road for Sainsbury’s, the immersive video content is shot in a unique 115 degree circular format from a first-person point of view, allowing Snapchatters to rotate the phone and see more action. The video content also allows Snapchatters to swipe up to access a host of autumnal recipes from Sainsbury’s.

The video content rolled out to all 10m daily UK Snapchatters yesterday.

Gravity Road founding partner, Mark Eaves, said: Our teams are running fast to explore what can be done on the platform. There’s something visceral about Spectacles video, which works perfectly with the experience of food – a first person experience of “Living Well.

The Sainsbury’s ad launched simultaneously with a similar campaign shot on Spectacles, which Burger King launched in the US yesterday.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Gravity Road
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0