Salamander Picks DEPT to Support Its Ambitious Growth Plans

Iconic footwear brand Salamander is partnering with global digital agency DEPT® to modernize its brand communication and better connect with consumers. Backed by the Astor Mueller Group, Salamander appointed DEPT® after a competitive pitch to support them with its relaunch communications and campaigning. The project is an important step for the brand, which will launch its first product portfolio under the new identity. 

The goal is to increase awareness in the DACH region and set the foundation to later expand within Europe. The communication strategy will stay true to the brand's audience, by boosting the emotional connection between product and consumer.

DEPT® brings its holistic approach to deliver a unified message across all touchpoints to fulfill customer needs and expectations - from creative, design, strategy, paid media, and website development to push Salamander towards its growth aspirations to be the leading lifestyle brand for comfort lovers. 

"We are beyond excited to be Salamander's chosen agency partner. Creatively combining our expertise, we get to be a part of Salamander's goals, allowing them to connect with untapped target groups and markets.” said Rens Verweij, strategy director at DEPT®.

"We selected DEPT® as our agency partner because their bold approach perfectly aligns with our goals. Together, we will craft amazing experiences and expand our reach into uncharted territories." said Achim Tischer, chief product officer at Salamander.

The first collaboration between DEPT® and Salamander will go live in March 2025.