SALT.TV, PSONA and Ben Fogle Show Us the Co-op Way

Following their previous award-winning collaboration for Co-op Funeralcare 'Grandad's Engine', which picked up three DMA awards at the end of last year, PSONA, SALT.TV and directors Rudolf & Ragnar have teamed up again. This time they're working for Co-op's Travel Insurance brand to showcase how it pays up front for customers' insured medical expenses incurred on holiday, rather than them having to pay themselves.

In this light-hearted fun film, award-winning TV presenter Ben Fogle surprises unsuspecting travellers at Manchester Airport, paying for their goods and services before they can; a smart simple metaphor for the travel insurance's key selling point. A lovely joyful film that can't help but raise a smile, and does just make you wish that you could take Ben on holiday...