Samsonite's Slick Spot Launches Next Level Luggage

TELEVISOR’s collaboration with the Samsonite was a very open stylistic conversation. Following guidance of the director- Samuel Bennets- and the Twenty-four Agency they created an eye-catching commercial perfectly crafted for the US market. The main task for the team was to build a range of images associated with premium quality, technological modernity, and the very function of suitcases- travel.

The final spot was a mix of the filmed material shot by Papaya Films and TELEVISOR’s generated world of the futuristic laboratory, where selected features of the suitcases were presented in a modernist style.

TELEVISOR’s team enriched the overall picture with a large holographic advertisement of floating fish, and CGI high-speed railways giving the spot a modern feeling.