Samsung’s Favourite Interns Magically Reappear in Galaxy AI Tablet Spot

Samsung is reintroducing its favourite employees to showcase the magic of the most powerful Galaxy AI tablet. Samsung and BBH USA have launched their newest short film, 'The Promotion,' the sequel to the viral film 'The Interns.' 

The film features the much-anticipated return of lead actors and director Thomas Ormonde, spotlighting the Samsung Galaxy Tab S10’s power to elevate productivity.

In this new iteration, the up-and-coming creatives are asked to pitch a new campaign for the Galaxy Tab S10 Series. In just 24 hours, the upgraded interns must beat out the agency's resident 'super team' - a team stuck in the old way of working. Will these budding artists be able to come up with a winning idea in only 24 hours, using only the Samsung Galaxy Tab S10? Spoiler alert: they crush the brief! The Galaxy Tab S10 Series is Samsung’s answer to making magic a reality. It’s a real-life spell book that removes roadblocks from workflow, enhancing productivity with the power of Galaxy AI.

“In a category that traditionally plays product information films very straight, I was thrilled when our Samsung partners wanted to lean into humour for a second year in a row,” said Erica Roberts, chief creative officer, BBH USA. “‘It gave us a chance to give last year’s ‘The Interns’ film a real promotion in terms of humour and craft.”

In addition to releasing the short film on YouTube, multiple cutdowns of 'The Promotion' will be featured on Samsung’s digital and social media channels.