SAP Concur makes expenses, invoices, and travel simple for businesspeople and the managers whose job it is to approve them. To demonstrate that to a B2B audience, SAP Concur and BBDO NY created OLV executions that show just how easy these tasks become with the help of Concur.
Both spots peek into a dream world where SAP makes handling business needs so simple, it’s literally a piece of cake.
The work continues SAP’s streak of producing attention-grabbing work for the software industry. Following a successful AI-Powered ‘Be Ready’ campaign, we’ve taken a new approach using humour – something we don’t see very often in B2B work but can be very effective.
The campaign launches today, October 10th.