SAP's New Global Campaign Aims to Make Business Better

This week, SAP, the market leader in enterprise application software, is launching a new global advertising campaign. The campaign is the next evolution of its “We help the world run better” platform and is centred on helping their customers become best-run businesses. The commercial ends with a new tagline, “The best-run businesses that make the world run better. The best run SAP.”

The effort, created by BBDO New York, is a multi-media campaign that includes TV/film, print, digital, out-of-home, social and an updated web experience. The TV spot continues to feature actor Clive Owen, who first appeared in SAP commercials last year.

The campaign launches with paid media support in both the U.S. and Germany.