Scandinavian Airport Express Train Flytoget Reminds Us of What Travelling Is Really About

In a brand-new campaign, Flytoget teamed up with Anorak / NoA to bring back the joy of travelling and help their passengers lower their heart rate so they can focus on those moments ahead that really matter. And don’t worry if delays make you miss your flight – Flytoget will book you a new one – free of charge.

In this campaign, we get inside the head of a young woman as she daydreams about the moments she is hoping to share with her new love interest. It’s not hard to relate to the expectations and butterflies of doing that first trip together – wondering whether it will be like in a romantic movie.

Anorak / NoA and Aparent created the campaign in close collaboration and used the song ‘Hang with Me’ by award - winning pop artist, Robyn, as the soundtrack in the commercial. The campaign will run on TVC, cinema, out of home, digital, and social during 2022.

“The idea is to show all the moments a journey consists of and the excitement of imagining what is to come. These experiences that you share and take home with you are the moments you remember best, say the creatives behind the campaign”, Pål Høyer Andreassen and Magnus Høgberg Hansen in Anorak /NoA

Flight Guarantee

Insight shows that one of the things people find the most stressful about travelling, is having to catch their flight. With Flytoget’s offering, Flight Guarantee, the relief of finally getting to your airplane seat after running around the airport, can happen as soon as you board their train. And if you get on the train on time, but miss your flight due to delays, Flytoget will book you on the first available flight to your final destination. Free of charge.

Yes, they take you to the airport faster and more comfortably than any other means of transportation. But even though Flytoget works extremely hard to ensure sky - high punctuality and zero stress, there is always a small risk of deviations in the railway. According to Flytoget, this should be their problem and not yours. That is why they have Flight Guarantee included in the ticket.

Emotional benefits beat the rational

“The flight train should appear as the natural choice when you need to get to the airport in a stress-free and seamless way and it should always be seen as something worth paying for. But we needed clearer evidence to remind people not only of the rational benefits you pay for, but also the emotional ones”, says client lead in Anorak / NoA, Rune Roalsvig.

The Flight Guarantee service comes into effect in cases where passengers are delayed more than 30 minutes and do not catch their flight. If that happens, Flytoget covers the ticket on the first possible departure to their destination-regardless of the reason for the delay.

“The service is not actually new. In fact, we’ve had it for years. But we think it was a shame that so few knew about this wonderful stress-reducing benefit that we have been working on in the back room since the start. That's why we've made a brand new commercial with the intention of increasing the desire to travel. Because when you board Flytoget, you're basically at your destination, or at least it should feel that way”, says marketing manager in Flytoget, Lotte Mathilde Queru.