Scenic Princess Cruises Ad Will Give You a Serious Case of Wanderlust

Today, Omelet launched its first work for client Princess Cruises, titled, “Change.”

The new integrated marketing campaign highlights the brand’s destination leadership and brings to life its promise to its guests: when you travel with Princess Cruises, you come back new.  

As an award-winning destination leader offering international cruise vacations, Princess carries two million guests each year to more than 350 destinations around the globe, offering endless opportunities for guests to connect with culture, with nature, and with each other.

Timed to support the line’s Winter Olympics media buy and wave booking season, the work features a long-form film, two 30-second films that will air on nationwide and broadcast TV, and five 15-second films that will run online across multiple broadcast, digital and social channels.

“Our shipboard crew are witness to change in our guests every day, whether that’s after a morning exploring Mendenhall Glacier in Alaska or discovering the breathtaking coral reefs and colourful marine life snorkelling in the Caribbean. This work is really inspired by them,” said Shelley Wise, Princess Cruises Vice President of Integrated Marketing. “We want guests who plan to sail with Princess to know our cruises are more than just a vacation, but an opportunity to awaken the possibility for change within themselves.”

“A Princess cruise isn’t just an indulgence or an escape - it’s something much bigger. It has the power of opening your eyes to new perspectives about the world, but also about yourself.” said Florian Bodet, Creative Director at Omelet. “It’s such a satisfying feeling to be moved by the world around you. This campaign reflects just that.”

Princess Cruises, one of the best-known names in cruising, operates a fleet of 17 modern cruise ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided with the experience of exceptional customer service. The company is part of Carnival Corporation & plc, the world's largest leisure travel company.