Scotiabank’s Latest Brand Campaign Is a Response to Unsolicited and Bad Advice

Scotiabank's new campaign from Rethink - aptly titled Bad Advice -  is a response to the onslaught of unsolicited advice that we find ourselves faced with today. Everything from relationship advice, to financial advice, to parenting advice.

A majority of Canadians find the financial world more confusing and complex than they did five years ago. And unsolicited, automated, and downright bad advice about money is a big cause of this confusion, with 54% of Canadians admitting to receiving bad financial advice at least once. 

That’s why, when it comes to financial advice, Scotiabank is looking at things differently. The bank’s been on a mission to actually get to know its clients, so the bank can give personalised (and therefore good) advice.