SEEK's New Pink Smoke-Filled Seek Profile Campaign Encourage Candidates to Be Seen
Clemenger BBDO Melbourne and SEEK have launched Be Seen with a SEEK Profile, highlighting how SEEK connects the employment marketplace by matching the right candidate with the right opportunity.
Says Jenn ten Seldam, marketing director, SEEK: "SEEK Profile is really at the heart of our marketplace, and central to our company purpose -helping Australians to have fulfilling careers, and employers to find the best people for their organisation.
"SEEK Profile gives us amazing insight into a candidate's experience, skills and aspirations, which allows SEEK to deliver the most relevant opportunities into their inbox.
Says Carmela Soares, executive creative director, Clemenger BBDO Melbourne: "This is one of those ideas that is so simple its perfect. Or so perfect it's simple. Everything is right there - message, product, brand - shaped for a seamless world of horizontal and vertical screens."
Using a visual metaphor of pink smoke, it demonstrates how the product makes candidates with a completed profile more visible to relevant employers, and how employers' opportunities are more visible to the right candidates.
Launching across TV, OOH, online video, social and radio, the campaign will communicate simultaneously to both sides of the marketplace to engage employers and candidates.
Says Jenn ten Seldam, marketing director, SEEK: "SEEK Profile is really at the heart of our marketplace, and central to our company purpose -helping Australians to have fulfilling careers, and employers to find the best people for their organisation."On the employer side, the data and insight we get from SEEK Profile allows us to deliver their job opportunities to the most relevant candidates, to drive quality applications for their open role. Employers can also search profiles on SEEK, and get in touch with suitable candidates directly. Whether you're a candidate or an employer, you can 'Be Seen' thanks to SEEK Profile."
The campaign leverages SEEK's trademark positivity and authenticity, and really leans into its ownership of pink as a core brand identifier, in a competitive set that's largely a blur of blue.
Says Carmela Soares, executive creative director, Clemenger BBDO Melbourne: "This is one of those ideas that is so simple its perfect. Or so perfect it's simple. Everything is right there - message, product, brand - shaped for a seamless world of horizontal and vertical screens."
