Sephora Simplifies the Task of Finding Foundation with ColorIQ Campaign

Sephora, the renowned beauty retailer, understands the challenges of finding the right foundation match. R/GA’s latest creative work for Sephora showcases the journeys of the trials and tribulations in foundation matching. 

In the 'Trust' campaign, we highlight Sephora's proprietary ColorIQ technology, along with the expertise of their Beauty Advisors, as the ultimate solution for peoples’ beauty needs. Sephora is revolutionising the beauty industry by showcasing its unique blend of technology and human expertise to be the trusted beauty partner that is committed to helping its customers look and feel their best.

Through one:30 hero spot and two 15-second cutdowns, Sephora highlight our heroes’ journeys of the trials and tribulations of foundation matching. The campaign is telling the all-too-familiar tale, and bringing Sephora’s ColorIQ and Beauty Advisors to the rescue. Ending with the line, “If we can get this right, just imagine where your beauty story will go next.”