Serviceplan Named Eurobest Agency and Independent Agency of the Year

Serviceplan Germany has been awarded the title of Independent Agency of the Year 2024 at Eurobest, Europe’s leading celebration of ground breaking creativity. Serviceplan Group also achieved second place as Network of the Year, collecting an impressive 37 awards across its agencies, including four Grand Prix for standout campaigns:

• 855-HOW-TO-QUIT-(OPIOIDS) for Anzen Health
• Animal Alerts for PetPace
• Price Packs for PENNY Deutschland (winning two Grand Prix in different categories)

Eurobest 2024, which recognizes Europe’s most innovative and creative work, received 2,528 entries this year. A total of 228 pieces of work were awarded across 18 markets, solidifying Eurobest as the European benchmark for creative excellence.

Alexander Schill, global chief creative officer of Serviceplan Group, commented, "Eurobest serves as an annual benchmark for creative excellence, and being named Independent Agency of the Year, alongside a record-breaking four Grand Prix wins, is an incredible honour. Competing against over 2,500 entries, this achievement underscores the exceptional creativity and dedication of our teams worldwide. A heartfelt thank you to our clients, colleagues, partners, and believers who made this milestone possible—this truly marks the best year in our agency’s history so far!”

Key Highlights from Eurobest 2024 for Serviceplan Group:

4 Grand Prix:

855-HOW-TO-QUIT-(OPIOIDS) (Anzen Health) // Design

Animal Alerts (PetPace) // Digital Craft

Price Packs (PENNY) // Creative Commerce

Price Packs (PENNY) // Print & Publishing

7 Gold Awards:

Campaigns for PENNY, Sandoz Deutschland, Schäferei Stücke, and Anzen Health

8 Silver Awards:

Recognizing work for Telefonica Germany, Rügenwalder Mühle, and Anzen Health

18 Bronze Awards:

Honoring campaigns for AC Milan, Médicos del Mundo, Privateer, and more

Among the awarded projects, Masumi, Rainbow Wool, and Price Packs stood out for their innovation, creativity, and impact across various categories.

This year’s wins reaffirm Serviceplan Group’s position as a leader in independent creative excellence, with campaigns that push boundaries and drive meaningful connections with audiences.

Find the full list of winners here.