Sesame Street’s Number-Loving Muppet ‘The Count’ Eases Economic Anxiety in NerdWallet Ad

Deutsch LA has launched a new brand campaign for American personal finance company NerdWallet in collaboration with Sesame Workshop. The spot, 'You Can Count on the Nerds', features the number-loving muppet Count von Count and was directed by Jonathan Krisel.

Rolling out through March, the campaign boasts a mix of surround content. It kicked off at the premiere of Marvel Studios’ Ant-Man and The Wasp in cinemas with the longform 60-second ad.  Additionally, a 30-second spot aired across broadcast, OTT, social and digital media during the NBA All Star weekend followed by a social content series with bite-sized tips and advice through Instagram and Twitter. 

Deutsch LA CCO, Ryan Lehr said, “The brand’s willingness to engage in  broader culture has enabled us to creatively stretch the normal boundaries of the category, like we did with our last fashion collaboration, “Inflashion”.  Our new NerdWallet campaign, “You Can Count on Us”, in collaboration with *Sesame Workshop  is no exception. The economy has a lot of people scared about their personal finances, but by framing-up the conversation with Sesame Street’s Count Von Count – it becomes a little less daunting and a bit more fun. Especially when The Count and our Nerd, two of the world’s most optimistic number enthusiasts, take center stage on the-stoop together.”

“It’s no surprise 75% of Americans don’t feel confident about their personal finances for 2023. Even the savviest consumers are trying to figure out what all those numbers mean for them. We want people to know that NerdWallet is a resource they can trust to provide objective financial guidance during these uncertain times,” said NerdWallet senior brand marketing manager, Erin Albertson.

Albertson continued: “To quell consumer anxiety and build confidence amidst the current financial climate, NerdWallet teamed up with Sesame Workshop to debut a new integrated brand campaign featuring Sesame Street’s classic, Count Von Count, the iconic character who loves numbers just as much as we do.”