Shopping Carts Can Change The World in Havas Milan's Campaign for Coop

Can your shopping change the world? Yes it can, according to Italian supermarket chain Coop and their new campaign created by Havas Milan and helmed by Vincent Lobelle through production company The Family. The campaign effectively demonstrates the importance of choosing products that safeguard the well-being of people, animals and the planet.

The viewer is taken on a journey, a modern fairytale about the positive effects of conscious shopping and consumption. It’s a beautiful storytelling-piece with a strong emotional component and with a brand new protagonist: the shopping cart. The cart brakes the chains that holds it back and starts a journey out in the big world where it goes on to accomplish virtuous acts that can, in fact, change the world.