Short Film ‘The First Last Date’ Highlights the Heartbreaking Reality of Dementia

MullenLowe SSP3 Mexico has launched the 'First Last Appointment', a campaign for the Mexican Alzheimer’s Center. The campaign seeks to raise awareness about the most common dementia today, as well as offer the center’s services to make a timely diagnoses and give access to non-pharmacological treatments, which reduce the progression of the disease.

Regina Altena, president and director of the Mexican Alzheimer A.C., said: “Dementia is a public health problem that requires the participation of all sectors of society. It is crucial to join efforts and resources, so that older people who suffer from it have a better quality of life.”

The film was made by Rebolucion Films, under the direction of Uruguayan filmmakers 'BokiChelo'.

The spotstars actors Sergio Klainer and Sissi Ducoing, and is already being shown in cinemas throughout Mexico, as well as on various digital platforms aligned with the institution.