#ShowThemYouKnowThem This Christmas with Ogilvy’s Boots UK Campaign

UK retailer Boots has announced the launch of its Christmas campaign ‘#ShowThemYouKnowThem’. Created by Ogilvy & Mather UK, it will launch on Saturday 11 November during ITV’s X Factor with a 60-second film directed by Pulse Films’ Benito Montorio. 

The film sees two sisters go on a trip down memory lane, bonding over nostalgic shared moments. A Boots gift given from one to the other is the spark for the trip. 11 products woven into their memories have been recovered from the Boots archives and make an appearance in the film. Some of its most popular products from the 1970s to the 2010s including Seventeen Parma Violet Nail Polish and Natural Collection Banana Moisturising Cream Bath.

“We believe Christmas is all about the thought – it’s about old memories and new ones we’re yet to make,” says Helen Jeremiah, Director of Customer Strategy and Communications at Boots UK. “The secrets we’ve shared and the laughs we won’t forget. We want to help people recognise, strengthen and celebrate their closest relationships through the sharing of great gifts – chosen with thought, shared with love, and received with unbridled delight. Like the sisters in our film, many of our customers have grown up with Boots and have been sharing our gifts with their family and friends throughout their lives.”

 

The music is a re-recorded version of Yazoo’s 1982 hit ‘Only You’ featuring Alison Moyet and an orchestral sound track.