Signature Aviation Names BarkleyOKRP as Agency of Record

Independent creative idea company BarkleyOKRP announced today that it has been named agency of record for Signature Aviation. Headquartered in Orlando, FL, Signature Aviation is one of the world’s preeminent global aviation companies, offering exceptional experiences and essential support services to business and private aviation customers in the U.S. and internationally. BarkleyOKRP, which won the business after a competitive review, will lead brand strategy and integrated creative development for the brand.

Signature Aviation operates an industry-leading network of private aviation terminals with over 200 locations across key destinations in 27 countries and five continents. The U.S. is the company’s largest market, operating at 38 of the top 50 busiest airports. With a hospitality-driven approach, the company utilizes its 16 million square feet of multi-use office and hangar real estate to provide unique network-wide benefits to its guests. With a commitment to innovation and sustainability, Signature Aviation is on the forefront of sustainable aviation fuel (SAF) deployment and is the first private aviation company in the world dedicated to carbon-neutral operations network-wide.

BarkleyOKRP is one of the largest independent full-service agencies in the country. Focused on its whole brand philosophy, the agency’s bold approach creates work that sticks with modern consumers. The company counts United Healthcare, Ace Hardware, Metro by T-Mobile, Mariner and CARFAX as some of its current clients. BarkleyOKRP is also one of the industry's largest Certified B Corporation agencies. It is committed to achieving a balance of purpose and profit with its impact on the people it interacts with, the communities it serves, and the planet it inhabits.

“We admire Signature Aviation’s commitment to providing exceptional services and hospitality to its guests and leading its field in innovation and sustainability practices. We’re partnering at an ideal time as the company is well positioned and ready to build upon its core strengths and further develop a connected brand through all brand actions and activations, inside and outside the organization. This unifying mission, which we call a brand’s Red Thread, will be at the center of everything we do for Signature Aviation, and we're looking forward to all that we will accomplish together,” said Jason Parks, Chief Growth Officer, BarkleyOKRP.

“As we searched for a strategic partner for our brand, we wanted an innovative team that shared our culture of hospitality and sustainability while also advancing our spirit of creativity", said Derek DeCross, Chief Commercial Officer at Signature Aviation. “BarkleyOKRP has quickly established itself as a model partner by establishing and then leveraging a thorough understanding of our business and strategic vision to help us propel our brand to new heights. Together, we’re amplifying the key components of Signature’s culture and commitment to an exceptional guest experience.”

Initial campaign efforts for the brand will launch in the Fall of 2024.