Simon Pegg and Rick Astley Right Wrongs with the Power of Music in ‘Forever and More’ Promo

The third single to be taken from Rick’s acclaimed new album, ‘Are We There Yet?’, ‘Forever and More’ is an instant pop classic; a reflection of Rick’s soul influences of Bill Withers, Al Green, and Marvin Gaye, with the vibrant live instrumentation of the Muscle Shoals R&B scene and a touch of yearning heartland rock. ‘Forever And More’ is about someone special leaving your life because you did not make the effort and too late appreciating how amazing the person was. 

Rick sent the track to Simon after learning he was a fan, with Simon then taking on both writing and directing duties. The video, produced with Ridley Scott Associates production company Black Dog Films, also saw Simon enlist the help of his Mission: Impossible crew. 

Capturing the upbeat tempo of ‘Forever and More’ the tongue-in-cheek video sees Rick and his band righting wrongs with the power of music. Their vigilante music heroism inspiring dancing in the streets…and something a little more out of this world.  

Simon Pegg said, “I had a blast shooting the video for ‘Forever and More’ for Rick Astley. It was my first time directing on this scale and it was made all more enjoyable by Rick and the band, who were so much fun and by my amazing crew, which was comprised largely of my Mission: Impossible family, along with a wonderful group of can-do professionals all working at the top of their game."  

Rick Astley commented, “We had so much fun making the video! With such amazing people!! It is truly thanks to Simon Pegg who brought all the positive vibes with great storytelling and as a director made me feel so comfortable to just relax and have fun on the shoot. I can't thank him enough for agreeing to take on this adventure with me and the band." 

The single release comes a week after Rick’s sold out shows at Royal Albert Hall, and after a summer in which Rick has won over a whole new generation following an unforgettable debut at Glastonbury: first with a show-stealing, party-starting Saturday morning set full of his biggest hits, and then by fronting Blossoms for a set of classic songs by The Smiths.