Simons and Rodeo FX Unveils a Magical Holiday Experience in Old Quebec

Simons has announced an enchanting holiday experience that will transform its headquarters into a magical spectacle, designed and produced by Rodeo FX. This unique immersive show promises to captivate audiences of all ages from November 21 to December 31.

Presented on the historic façade of the store located at 20 Côte de la Fabrique, this sound and light show combines video projections, architectural lighting, and an original soundtrack. For three minutes, the store’s windows will come to life to tell a magical Christmas story, where animals from the boreal forest will decorate their woodland home and celebrate the wonder of nature. This reimagination of time-honoured holiday window displays blends tradition and modernity to delight passersby.

Performances in the heart of Old Quebec will take place from Thursday to Saturday between 6:00 PM and 9:00 PM, and on Sunday from 4:00 PM to 7:00 PM in the heart of Old Quebec, allowing spectators to come together and immerse themselves in the spirit of the season. Located near the popular Québec City German Christmas Market, the show will join other local festivities in creating a magical experience for all visitors.

“We are proud to present the result of this unique collaboration with Rodeo FX. For several months now, our teams have been working together to create an awe-inspiring experience that will touch the hearts of our customers and the community of Quebec City. In the coming weeks, young and old alike will be transported to a fantastic world that will unfold on the façade of our iconic store. We hope the creativity and beauty expressed in this enchanting project will amaze visitors and capture the magic of the holiday season,” says Yannick Vial, senior V.P., chief digital development and unified commerce officer at Simons.

“We are deeply grateful to Simons for the trust they have placed in us for this creative and inspiring collaboration. From start to finish, this partnership has been as magical as the final result. Simons has proven to be an exceptional partner whose generosity and vision has allowed us to create a unique experience together for the holidays. This project reflects not only our shared passion for beauty and creativity, but also the heritage and elegance of this iconic Quebec institution,” adds Solène Lavigne Lalonde, V.P. of advertising services and marketing at Rodeo FX.

Don’t miss the opportunity to celebrate the magic of the holidays with Simons and Rodeo FX, as Old Quebec illuminates in all its wonder.