Sinai Health Foundation Selects Diamond as Agency of Record to Reimagine Its Brand

Sinai Health has more than 300 years of collective experience pursuing excellence in patient care, fostering discovery, and honouring a rich history of inclusivity and service to its community. Sinai Health Foundation supports Sinai Health’s vision and ambitions and helps turn it into a reality. 

Sinai Health is comprised of Mount Sinai Hospital, Hennick Bridgepoint Hospital, the Lunenfeld-Tanenbaum Research Institute, and system partner, Circle of Care. Its globally recognised experts are pushing the boundaries of care for women’s health, infants’ health, complex chronic illnesses, and the diseases of ageing. 

Sinai Health Foundation has selected Diamond as AOR to lead strategy and creative in a re-imagining of the expression of Sinai Health brand platform: See what care can do.

“We are excited to partner with Diamond on this transformation of our brand platform. We were unanimous in the decision that Diamond is the right agency to help us with bringing a new vision to life. Diamond demonstrated a clear understanding of our sector and its unique challenges,” said Lana Chen, vice president, integrated and brand marketing at Sinai Health Foundation. “As we write this next chapter in our history, it is critical to have a strong brand to bring to market, so we can continue to transform care and research.”

Diamond continues to build momentum with a vision to become Canada’s most recognized idea-led integrated agency, elevating brands and solving business problems through creativity and innovation. The Diamond offering is a strong match for the complex needs of a large fundraising institution like Sinai Health Foundation. 

"At Diamond, we're proud of our expertise in evolving brands to meet new challenges and reach new audiences across many sectors, including health care," said Peter Ignazi, chief creative officer at Diamond. "We're excited to partner with Sinai Health Foundation on reimagining the creative platform and in the near-term converting opportunities this fall."

Diamond and Sinai Health Foundation began their collaboration in May with new work expected to launch in the fall of 2024.