SIREN Reimagine Iconic Christmas Song for Waitrose's Festive 'Snowed In' Campaign
Waitrose's new Christmas campaign was directed by Academy Films' Martin De Thurah. The film, which was created by Adam & Eve/DDB tells the story of villagers who gather for a drink on Christmas morning at a remote pub in the Yorkshire Dales. But when a snowstorm hits they must pull together for an unconventional holiday meal. The 90-second ad premiered on Sunday night during ITV’s The X Factor.
SIREN collaborated with Guy Farley to re-work the iconic Carol of the Bells. The choir and orchestra were recorded at Angel Studios, London with the Chamber Orchestra of London and RSVP Voices. The ad was created by Matt Gay and directed by Martin De Thurah through Academy Films. The Music Supervisors on the project were Sean Craigie Atherton and Sian Rogers.
