Skittles Work it Out in '90s Style Workout Video for Skittles Gummies

Skittles and DDB revisit 1990s workout videos to promote new gummies range. 

The new ads from Skittles bring viewers to a 1990’s-era workout class, with an instructor taking a Skittles gummy and squishing it between her fingers, having her class follow the lead. In another spot, a curious viewer of the exercise tape is inspired to try and squish Skittles gummies for himself.

And, true to that era, there is a 1-800 number. When viewers call 1-833-GUMMIES, they’ll hear a soothing script from the workout instructor, encouraging them to squish their way to a life way beyond their dreams, and giving tips for how to easily squish and visualise this future.

“We’re thrilled to feature SKITTLES Gummies with a fun take on the soft and poppable texture of our first-ever gummy candy,” said Fernando Rodrigues, senior brand manager, SKITTLES. “We hope this new work inspires people to squish SKITTLES gummies for themselves and discover they are the best gummies ever created (in our opinion!).”