Skoda and Agency Rosapark Remind Us What '90s Style Was All About
Starting August 29th, ŠKODA France, together with agency Rosapark, is launching the film ‘Ugly ‘90s’ to promote the new look and design of the car’s latest models.
ŠKODA is a brand that has transformed itself over the last few years. Today, its newer models like the ŠKODA KODIAQ SUV and ŠKODA KAROQ embody this transformation with more modern, fluid lines and the latest technology. Yet, lots of consumers associate the brand with the models it developed in the ‘90s. Together, Rosapark and ŠKODA decided to remind consumers what the ‘90s were all about: hammer pants, grunge hair, head-to-toe neon, mullets, tie-dye…
Many of us look back fondly at the ‘90s – times were simpler and the world seemingly less divisive. But, putting nostalgia aside, any look at a photo album will show that styles were undeniably questionable.. some might even say, ugly.
