Skoda Challenges Us to Forge Our Own Paths in Poetic Ad from Nord DDB

NORD DDB has launched a new campaign for Skoda that aims to challenge all the advice we're given from people throughout our lives. Advice and opinions on how we should act have escalated in modern times, with such advice often being contradictory. Skoda's new ad encourages viewers to find their own path - away from the opinions and recommendations of those around us. 

The ad follows a car journey around town at night with the camera panning over passers-by. Each figure is met with a piece of generic advice - 'be more outgoing', 'don't stay out too much', 'prioritise your family'. As the voiceover points out, 'we've heard it all our lives'. The new ad reaffirm Skoda's aim to be a car model for people who follow their inner compass, people who aspire beyond the material things in life.