SKUNK Signs Sergio Granados for US Representation

After winning Best Direction for a spot under :90 at the 2022 Ciclope Latin America Awards and getting shortlisted at Ciclope Berlin, Sergio Granados joins SKUNK for US representation. Sergio and SKUNK are reunited after first working together on a VISA project for the World Cup in 2014 in which SKUNK coordinated 32 films in 32 World Cup countries, the Mexican film being directed by Sergio. His modern approach to directing work for Pepsi, Gatorade, Johnnie Walker, Chevrolet and Nissan attracted SKUNK to Sergio after their first meeting eight years ago. Curiously, Sergio’s first project in this recent union is another film for the World Cup, this time for Modelo. The spot combines emotional performances and camera work to express how soccer fans experience satisfaction and sacrifice with the ups and downs of their country’s team.  

Matt Factor, the owner of SKUNK says, “After getting excited by Sergio’s film for Gatorade it was great to be reacquainted and jump right into a Modelo project for the World Cup. It was a pleasure seeing him collaborate with the folks from Grey NY on an ambitious shoot in Sergio’s home town of Mexico City - A destination we regularly travel to for US shoots. We are already prepping another job and look forward to a fruitful journey together.”