Sky Renews Advertising Sales Representation Partnership with CBS AMC Networks

Sky and the CBS AMC Networks UK Channel Partnership, a joint venture between AMC Networks International UK (AMCNI UK) and Paramount Global, have extended its long-standing relationship for advertising sales representation.

The deal will strengthen the commercial partnership between the two companies, with Sky Media selling linear, Sky AdSmart and VOD advertising and sponsorship across AMCNI UK's four channels in the UK and the Republic of Ireland.

Those channels include TRUE CRIME, TRUE CRIME XTRA, LEGEND, and LEGEND XTRA. In addition, Sky will oversee advertising sales for the company’s video on demand service, Watch Free UK.

Brett Aumuller, managing director of Sky Media said, “We’re delighted to have renewed our long-standing relationship with AMC Networks International UK and to be the partner of choice for large scale content providers in the UK and Ireland.   

“AMCNI UK is one of our key partners, whose channels strengthen our diverse portfolio, delivering more high-quality choices for advertisers seeking to reach engaged audiences.” 

TRUE CRIME XTRA, LEGEND and LEGEND XTRA all had their strongest year of viewing in 2024, with popular shows including 'Judge Judy,' 'Murder by the Sea,' 'Walker, Texas Ranger' and 'Star Trek.'

Kevin Dickie, managing director and executive vice president, AMC Networks International UK, said, "We are thrilled to renew our partnership with Sky, whose media representation and distribution of our portfolio play a key role in amplifying the reach of our highly regarded channels, including TRUE CRIME and LEGEND, which continue to reach millions of Sky customers across the UK and Ireland.  

“This agreement reinforces AMCNI UK’s commitment to delivering exceptional content to a highly engaged audience. With increased viewership and the continued success of our brand, we’re excited to work with Sky to bring even more of our popular shows to fans, further strengthening our presence in the UK market." 

 Sky Media represents all of Sky’s channels and also sells on behalf of a variety of major broadcasters, including Paramount, Channel 5, Warner Bros Discovery and TNT Sports.