SKYN Says Yes, Yes, Yes for Australia’s Equality Vote with the Help of Sid Lee Paris
Condom brand SKYN is celebrating with Australia. Yesterday, the country announced that its citizens voted to legalize same sex marriage by 61.6%. To honour the occasion, SKYN and its agency Sid Lee Paris released a special film, “Yes Yes Yes”.
The cheeky film features interviewees on the street expressing their enthusiasm for the vote in one word, “yes”. As the video progresses, the ‘yeses’ become more rapid and more intense, hinting at an orgasmic finale.
The brand also posted several Instagram teasers in the days leading up to the results, featuring profiles of people framed by quotes – the answer to what makes them say “yes” in the bedroom and why they were voting “yes”.
The brand rounded out the operation with an e-commerce activation, matching the percentage of “yes” votes with a 61% discount on all online purchases. The initiative was so successful that the entire store sold out in under 6 hours. SKYN helps Australians scream ‘Yes’ in the bedroom every day, and with this operation, is helping them celebrate another performance well done.
