Smarts Adds Lynk & Co to Client Roster

As part of the year-long retainer, Smarts will deliver Lynk & Co’s PR and influencer marketing work throughout the Dutch and Belgian markets, building brand awareness and promoting consideration.

Based from the agency’s newly opened Amsterdam office, the Lynk & Co account will be led by managing partner Leanne Scott and client partner Maja Volt, working with colleagues across The Netherlands and Belgium, as part of the firm’s 150+ strong team across Europe.

The win, which follows a competitive multi-agency pitch, follows quickly after Smarts won the British Gas PR account; delivered an experiential engagement programme to showcase Booking.com’s new Amsterdam HQ to more than 6,000 employees in autumn 2023; supported European fashion powerhouse Zalando on the launch of their new Stories cultural content platform, in collaboration with Highsnobiety; and picked up the Large Agency of the Year award at this year’s European Excellence Awards in Berlin. 

Commenting, Leanne Scott, managing partner (Amsterdam), Smarts said, “We’re thrilled to be working with Lynk & Co – as an innovative, sustainable, community focused business, the brand is a perfect match for Smarts, and we’re looking forward to working closely with the team to disrupt and define the future of mobility.”