SMFB Serves Life Hacks to Make Summer Time More Pleasant for Statoil

Statoil has launched a social media campaign centred around life hacks - simple tips and tricks destined to make life easier. The campaign, titled “Keep Summer Going”, launches in eight international markets (Norway, Sweden, Denmark, Russia, Estonia, Lithuania, Latvia, Poland) and is meant to run on Statoil social media channels. 

Dreamt up by advertising agency SMFB and produced by MADE.FOR.DIGITAL, the social media tailored content comes in the shape of cartoon animations, photographs and videos which were shot in Ibiza.

Each 45 second video presents a couple enjoying a road trip and experiencing small obstacles which they manage to overcome through simple life hacks. Tips and tricks include creating a homemade shower, cooling drinks quickly, using dental floss as a knife, and speed packing a bag.

Jelle Kolleman, Client Director at MADE.FOR.DIGITAL, said: “Video content shot specifically for social media channels is the way brands can stay relevant. With MADE.FOR.DIGITAL we create stories that engage online communities with fresh native digital content. The right online content helps brands get their key messages out there at the right time, through the right channels, and targeted to right audiences.”

Pia Ølstad and Sveinung Arnestad, Creatives at SMFB, said: “The 2015 Statoil summer campaign is about getting the most out of summer time, or as we say: Keep Summer Going. For Statoil's Facebook page we wanted to make something that could actually help our customers. Good, informative content told in a fun and unpretentious tone.

“We came up with a package of life hacks designed for the life on the road. Small tips and tricks that can make any road trip a little more comfortable. With a mix of photos and video we show a couple on a summer road trip. Faced with small challenges they come up with imaginative solutions, using things they already have in their car or can find at a Statoil station. Hopefully, the summer of 2015 can be the summer of life hacks.”