Snoop Dogg Gives Up Smoke... to Become Official 'Smokesman' for Solo Stove

Picture this: legendary cannabis-smoking icon - the one, the only - Snoop Dogg, the lyrical genius behind 'Smoke Weed Every Day,' after 52 years on earth and endless blunt over-consumption rumours, is making a declaration to the world (aka his social media following) that after consulting with his friends and family, he’s going smokeless... 

While his social followers spiral and speculate as to why he would announce such a thing, we’re offering you a sneak peek.

In this new campaign from Solo Stove, brought to life by The Martin Agency, you’ll rest easy knowing Snoop’s only giving up the smoke that drives us all crazy - the smoky air that accumulates when gathered around a fire pit, that is.  

On Monday, Nov. 20th, following his Nov. 16th social announcement, Snoop provided clarification to his followers about the smoke he’s giving up due to his love for sitting by a fire pit without “coughing and his clothes smelling all sticky icky.” Not only is Snoop giving up fire pit smoke by turning to Solo Stove - the brand that fixed fire by creating products that allow for a smokeless flame - he’s also announcing that he’ll be their official 'smokesman,' in support of the company’s quest to eliminate smoke from backyards everywhere.

“I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game and now I’m excited to spread the love and stay warm with my friends and family,” said Snoop Dogg himself.  

“We’re stoked to have a product so good, it even inspired Snoop to go smokeless,” said John Merris, CEO of Solo Brands. “As the most popular smokeless fire pit in the world, Solo Stove is all about bringing people together and creating a vibe that encourages you to sit back, relax, and enjoy your time with friends and family. Snoop, like Solo, is about good moments, and we’re looking forward to welcoming even more people to the Solo Stove family.”

Snoop Dogg will partner with Solo Stove on smokeless product innovations and contribute toward designing a new signature line of Snoop Dogg x Solo Stove LTO products. Kicking off the Snoop Dogg x Solo Stove collaboration is a limited-edition bundle that includes a Bonfire Fire Pit designed by Snoop, a fire pit stand, a Snoop bucket hat, and a Snoop x Solo sticker pack.

The Limited Edition Bonfire Snoop Dogg Collaboration is priced at $420 and will go on sale at 4:20 PM ET on Monday, Nov. 20th. Available exclusively here and here.