Following a slay of new business wins, established leaders in the sonic branding space Nick West and Dan Higson launch the new site reflecting their wide-scope of expertise ranging from attention grabbing music for all kinds of media, through to brand anthems, sonic identities, slick sound design, engaging radio, podcasts and more.
Nick West says, "With the new website we really wanted to lean into our strengths as a company. Sonic Branding is the centre of all the great work we do here at Smith and Western, we are showcasing that work through that lens.”
Head of new business, Abby Dorrian adds, “There’s been an upsurge in focus on developing audio ecosystems and a huge appetite for top tier sound. Our new site not only communicates Smith & Western's brand but our company's complete offering. Dan and Nick not only spearheaded the sophistication of sonic branding in the region, they are supremely skilled at weaving audio codes subliminally into storytelling across all media through evolving ideas and platforms. They don’t just deliver assets, they honour the idea. Our new site supports me in landing the reality of this message for both existing and perspective partners."