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Soundtree Music Hits a Sweet Spot For McVities

15/03/2018
Music and Sound
London, UK
64
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Grey London commissioned Soundtree Music to score the story of Rod, a crane driver observing the world below his lofty, lonely workplace.

The first in the new 'Sweeter Together" campaign created by Grey London, reflects upon the idea that life is sweeter when shared and how something as simple as sharing a humble biscuit can bring people together.

The musical score is an original piece composed by Soundtree's Luis Almau, who worked closely with the agency and Nexus directors Smith & Foulkes from the early stages of the animation process to craft the melodic narrative of the film, performed by clarinetist Ben Castle.

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