Soup Film’s Justin Izumi Shows That Sparkasse Is Anything But a Stuffy Employer

Scholz & Friends Berlin in cooperation with Soup Films' long-term director Justin Izumi designed a spot which proves that Sparkasse is anything but a stuffy employer.

Anyone who thinks of banks is often confronted with clichés such as 'old-fashioned' or 'dry'. Grey and one-sided structures often get stuck into ones mind. 

Justin Izumi takes the viewers on a colourful and modern journey, visualised by Marco Schott.

True to the motto: If you wake up on an ordinary Monday morning and ask yourself 'What do I actually want in life?' the film features a strong leading actress who everyone can empathise with.

With a lot of wit and charm the spot shows that current topics such as sustainability and innovation are also a central interest to Sparkasse.

The result is a film that makes people of all ages and backgrounds want to get to know Sparkasse better as an employer, leaving them with a smile on their faces.