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Soup Film's Paul McLean Keeps Moving Forward with VW

26/04/2021
Production Company
Berlin, Germany
117
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New spot from DDB takes you on a nostalgic journey soundtracked by George Michael's 'Freedom!'

With the motto 'Always Go Forward and Look to the Future', Soup Film director Paul McLean's new project for VW reflects freedom and adventure. The impressive and colourful images take the viewer on an unforgettable journey. 

"I want to feel like you're going on a ride with this commercial," says Paul McLean. "'We Are Never Still' is not only conveyed by a camera in constant motion but also by the positive and uplifting tone which invites you to laugh and be invigorated."

Agency / Creative
Production
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