Southern Comfort Hits Top of the Food Chain with ‘Shark'

Southern Comfort's Whatever's Comfortable campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us because of it.

Today Wieden+Kennedy New York are bringing us back into the bar with Shark.  “As mysterious as the deep blue sea, and just as unforgiving, the patron knows what she wants and there’s no doubt she’s going to get it; great white shark nails and a Cold Blooded Ginger. My oh my oh my it is good to be top of the food chain,” said a W+K representative.

To support the launch of the TV spot, W+K also created a deep sea bar-tending experience to live on southerncomfort.com. Southern Comfort and Wieden+Kennedy New York have adopted our very own shark. “In true Southern Comfort fashion, we made this shark into the most comfortable bartender, The Sharktender,” added W+K. 

Beginning on Wednesday August 13th, you’ll be able to track our Sharktender, dig deeper into it's whereabouts and receive location-based drink recommendations.  Follow all the #sharktender fun @southercomfort and southerncomfort.com.