With the European leg of judging coming to an end, it was the turn of the Spain jury to meet and decide upon the market’s Finalists at this year’s competition.
On Thursday October 10th, the jury met at to decide which projects, if any, from the shortlist of 16 were to receive Spanish Finalist status and qualify for the regional European round of judging.
The jury discussed and debated the projects and, ultimately, six of them were identified and championed as the best of Spanish commercial creativity from the past year.
Qualifying for the European round of judging, they will now compete alongside the best work from the rest of the region for a place on the global shortlist.
The Immortal Awards 2024 Spanish Finalists are:
Atletico de Madrid - Taxi (submitted by Sra. Rushmore)
JCDecaux - Meet Marina Prieto (submitted by DAVID Madrid)
Magnum Ice Cream - Find Your Summer (submitted by LOLA MullenLowe)
Persil/OMO - Guess Who Won (submitted by LOLA MullenLowe)
Samsung - Samsung Impulse (submitted by Cheil Worldwide Spain)
Samsung Spain - The Art of Hack (submitted by Cheil Worldwide Spain)
The six projects will go up against the five Irish, four Nordics, seven French and three German Finalists as well as those from the forthcoming European jury days – including the Netherlands and UK – and the best work from the rest of the region at the European round of judging on Thursday October 24th. They’ll be competing for a place in the final, global round of judging and ultimately a chance at winning an Immortal Award or Commendation.
This year's Spanish jurors were: Javier Campopiano, worldwide chief creative officer, McCann Worldgroup; Isa Espona, executive creative director, 14 Agency; Andrea Hernando, senior copywriter, Cheil Spain; Javi Iñiguez de Onzoño, creative director and co-founder, Officer & Gentleman; Tomas Ostiglia, executive creative director, LOLA MullenLowe; Susana Perez, executive creative director, Proximity Spain; Antonella Perillo, founding partner and managing director, Nouri Films; Jose Sancho, creative director, DAVID Madrid; AND Lourenco Thomaz, chief creative officer, Dentsu Creative Iberia.
The rest of the work that made it to The Immortal Awards 2024 Spain Shortlist but didn’t make it through to the next round included:
Brand - Project (Entrant Company)
Action Aid International - Take My Voice (Sra. Rushmore)
Burger King - Ghost Campaign (DAVID Madrid)
CaixaBank - CERCA (Dentsu Creative Spain)
CUPRA - OBSESSION (TWENTYFOUR SEVEN)
EasyToys - Explore Uranus (Officer & Gentleman)
Heinz Ketchup - The Jewel Inside (Dentsu Creative Spain)
MAPFRE - MAPFRE LIVE (McCann Madrid)
Milka - Can You Wait? (Primo Content Spain)
Royal Bliss - Late (CANADA)
Suchard - La Vida Es (Sounds Like These)
Thanks to our wonderful Immortal Awards partners