Spanish Liqueur Brand's Holiday Ad Urges You to Escape the Prison of Your Mind

Leo Burnett Madrid has launched a powerful holiday campaign for Spanish liqueur brand Ruavieja. 'Escape' reflects on the prisons of the mind that prevent us from spending more time with the people we love – a continuation of last year’s award-winning 'The Time We Have Left'.

The campaign is accompanied by an online test for viewers to find out which prison they are trapped in: routine, pride, shyness, discipline or instability. The test was developed by psychotherapist Dr. Olga Córdoba, who collaborated on the creation of the campaign.

Leo Burnett Madrid creative director, Juan García-Escudero, comments: "Ruavieja is a brand committed to the mission of contributing to creating a better society. That generosity translates into campaigns like this, which are more than just campaigns, because they try to open our eyes to a reality of which we are not fully aware: that dedicating the time the people you love deserve depends on no one but you."